The complexity of advertising language

Abstract

Advertising language, over the last few decades, has established itself as an increasingly relevant field of study within Social Communication. This is due to its ability to influence behaviors and even its role in building brand identities. Therefore, scientific investigations that explore its nuances are fundamental to understanding how advertising discourse shapes and reflects contemporary sociocultural dynamics in society. And this is how the Advertising and Propaganda Course at UniSatc has been contributing to the regional advertising market, since the scientific perspective applied here aims precisely to substantiate practical marketing actions, as well as to guide perspectives to facilitate decision-making.