Filtered image

the spectacle and the consumption of images on instagram

Abstract

This work stems from the observation that, with the advent of social media, people who use these environments have begun to expose their image more, seeking to present themselves as closely as possible to the beauty standards imposed by society. This expands the spectacularization of the image proposed by Debord in The Society of the Spectacle. Based on this, the question that will guide this research is: How can the use of filters on the social network Instagram characterize the society of the spectacle in the second decade of the 21st century? Therefore, the objective is to understand how the use of filters in Instagram Stories can influence the lives of its users outside the social network in the 21st century. To construct this study, a quantitative research was developed using an electronic form, whose responses will be analyzed based on a literature review with the main authors being: Debord (1997) to discuss the society of the spectacle; Beiguelman (2021) to address beauty standards; Venturineli (2020) and Beiguelman (2021) to discuss photography and Instagram, respectively. As a result, it was perceived that the main relationships of human beings are mediated by the society of the spectacle, a behavior that society itself has created with the aim of conforming to standards.