Dossie Temático Publicidade e Propaganda

Published: 2025-08-18

Editorial

THe complexity of advertising language intersections between discourse, marketing, and semiotics

Gutemberg Alves Geraldes Junior

1-2
- pdf (Portuguese)

Comunicação e Linguagem

The complexity of advertising language

Ana Flávia Mazzuco Guidi, Gutemberg Alves Geraldes Junior

3-31
- pdf (Portuguese)
Abstinence from coherence the discourse behind the federal government's “everything has its time” campaign

Ana Flávia Mazzuco Guidi, Gutemberg Alves Geraldes Junior

3-31
- pdf (Portuguese)
Low budget vs. campaign performance possibilities and limitations of online and offline media for micro and small businesses

Juliano Pagani, Caroline Elise Schnack, Gutemberg Alves Geraldes Junior

32-63
- pdf (Portuguese)
Movie posters and their linguistic translation: an analysis of the posters from Pixar Animation films

Katia Selinger Freitas Freitas, Diego Piovesan Medeiros

64-95
- pdf (Portuguese)
I never asked for a doll reconstructing female meanings

Mayara Lidio Fidelis , Claudia Nandi Formentin

96-122
- pdf (Portuguese)
Ageism perceptions about the inclusion of the 50+ female audience in digital media campaigns in southern Santa Catarina

Layse Andrade Cardoso, Lúcia Búrigo, Gutemberg Alves Geraldes Junior

123-146
- pdf (Portuguese)
The influence of advertising campaigns with Zé Gotinha on national immunization

Gutemberg Alves Geraldes Junior, Rafaela Marangoni Costa, Caroline Elise Schnack

147-175
- pdf (Portuguese)
Filtered image the spectacle and the consumption of images on instagram

Caroline Garcia Dieke, Claudia Nandi Formentin

176-197
- pdf (Portuguese)
In-game advertising the relevance of brands in digital game entertainment

Diogo Costa Corrêa, Diego Piovesan Medeiros

198-223
- pdf (Portuguese)
Twenty-six plus one the representation of rock in the Cup Noodles brand

Leonardo Henrique Topanotti Topanotti, Claudia Nandi Formentin

224-246
- pdf (Portuguese)